Dr Hong Zhang (PhD, LSE) is Associate Professor of the College of Media and International Culture at Zhejiang University, China. Before joining Zhejiang U, she served as a research assistant and guest lecturer of the Department of Media and Communications at LSE . During her PhD studies at LSE, she held a variety of scholarships including the Overseas Research Studentship (ORS), LSE Media Research Studentship, LSE Research fund and Wing Yip Brothers Bursary, etc. She was awarded her PhD by LSE in January 2009, and her doctoral thesis on television globalization, examined by Professor David Held and Professor James Curran, required no revisions. She is currently researching on the export strategies of Chinese television in the global context.

 Selected publications:


Zhang H., & Dai, Y. (2018). The construction of
cross spaces and a multi-ethnic Chinese community in format reproduction:
A case study of The Voice of China. Communication & Society, 44, 85–110 (in Chinese).


Shao L.W. and H.Zhang (2016) 'Global voice and social television: Exploring microblogging responses to “The Voice shows in China and Germany'  Communication and the Public, 1 (2), pp. 230-243.

 Zhang,H. and Hu,H. (2015) The Intercultural Communication of Mainland China's Private Television Stations Overseas: based on Bon TV's Textual Analysis, In China Media Report, 56(4). pp.26-36 (in Chinese).

Zhang H. and  Zong Q. (2015) The Reception of Mainland China TV Series among Chinese Migrants in Southeast Asia in Chinese Diasporas in Europe. History,  Challenges, and Prospects", Germany: Kassel University Press .

Zhang, H. (2014) The Transformation of Television Studies in the Global Context,  in Nanjing Social Sicences, 25(6), 120-127 (In Chinese)

 Zhang, H. and Shao, L. W. (2012) Creative Cultural Industries in Britain: History, Development and Implications for China, pp. 139-147 in The Blue Book of China Media Report: China Entertainment and Creative Industries Report (In Chinese).

Zhang, H. (2011) ‘The Globalization of Chinese Television’, International Communication Gazette, 73(7), 573-594.

 Zhang, H. (2011)  'Is Nation-State the only analytical unit for analyzing media and communication under Globalization?' in Contemporary Communication27(4), 42-44 (in Chinese).

  Zhang, H. (2011) ' The Internationalisation of Chinese Television: Manifestations and Power Interplays, 1978-1991', Javnost-the Public 18(2), 53-76.

  Zhang, H. (2011) ‘Media Imperialism and Its Revisionist Approach Revisited: Toward a Synthesized Analytical Framework of Chinese Television Globalization”, China Media Research 7(1), 112-124.

 Conference papers and Working Papers:

 Shao L. and  Zhang H. (2015) Global Voice and Social Television - Exploring Microblogging Responses to The Vioce shows in China and Germany, paper presented at the conference on Communication and the Public, June, 2015, Hangzhou.

Zhang, H. (2013) ‘Globalization or re-nationalization? The transformation of Chinese television programs since 1997’ Paper accepted and to be presented  for the ICA (International Communication Association) Conference, June 2013, London.

 Zhang, H. (2010) ‘The Global Circulation of Chinese Television Programs: Why CCTV Has a Limited Impact on the Global Television Landscape?’ Paper accepted for presentation at the ICA (International Communication Association) Conference, 22-26 June 2010, Singapore.

 Zhang, H. (2009) ‘The Globalization of Chinese Television: the Role of the Party State’ No.16, MEDIA@LSE Electronic Working Papers, pp. 2-33.

Zhang, H. (2009) ‘History, Development and Analytical Models of Chinese Television’ paper accepted for presentation at the IAICS (International Association for Intercultural Communication Studies) Conference, 18-19 September, 2009, Kumamoto Gakuen University, Kumamoto, Japan.

 Zhang. H. (2006) ‘A Historical Analysis of Chinese Television Globalization’   Paper accepted for presentation at the Conference Internationalising Media Studies: Imperatives and Impediments, 15-16 September 2006, University of Westminster, UK.

 Zhang, H. (2006) ‘The Transformation of Chinese Television in the Global Context: An analysis of Market Structure and Content’, Paper presented and selected in the proceedings of the conference of Modernization, Modernity and the Media in China, 15-16 June 2006, University of Westminster, UK.

 Zhang, H (2005) ‘ Globalization of Chinese Television: Theoretical Model and Analytical Tools’, Paper presented at the International Conference of Chinese Television and Globalization, 28-30 October 2005, University of Duke, USA.

 Zhang, H. (2004) ‘Media Imperialism and Its Revisionist Approaches: A Critique in the Context of Chinese Television Globalization' Paper presented at the conference of Transnational Media Corporations and National Media Systems: China after Entry into the WTO, 17-21 May 2004, Bellagio, Italy.

 Zhang, H. (2004) ‘The Development of Media Freedom and its Implications for the PRC in the Era of Reform' paper presented at the conference of China's Media Today and Tomorrow, 14 May 2004, University of Westminster, UK.

Zhang, H. (2004, 2006) ‘Presentation of PhD Research Project’ in the LSE, Goldsmiths and Westminster Joint Symposium, March 2004 and November 2005, University of Westminster, UK.

 Translated Books and Articles

 章宏译 《媒介与全球化》(2013)中国传媒大学出版社,by  Terhi Rantanen (2005) Media and Globalization. London: Sage.

章宏、龚瑶译(2010) “ 全球媒介研究的新范式 ”《当代传播》第三期, pp 59-60. by Terhi Rantanen (2008)“From International Communication to Global Media Studies: What Next?” , Nordicom Review 29 (2):  31-4

 章宏、王启超译(2010 )“媒介体制、公共知识及民主—英、美、丹麦、芬兰四国比较研究”《中国传媒报告》第三期, pp55-67. by James Curran et al. (2009)“Media System, Public Knowledge and Democracy: A Comparative Study” European Journal of Communication,24 (1): 5-26.

  章宏、秦增宝译(2010)“空中贸易路线: 治理,全球主义和通讯卫星" 《中国传媒报告》第四期,pp.29-36. By Price Monroe (2009) 'Governance, Globalism and Satellites" in Global Media and Communication 4 (3): 245-259.


Inter-cultural communication

Journalistic Interview in English

International communication (Postgraduate course)

 English for Communication studies (PhD course)


Research work

Inter-cultural communications, media history and television globalization in transitional countries